LO1: Katy perry - Thinking of you analysis

Purpose & form: 
The purpose of this is to entertain to keep the viewer interested so that they keep listening/watching, this is mainly because it is in the form of a music video as this is to keep people interested in the music video. 

Content and meaning: 
The content of the music video starts with a fade in shot of Katy's high heels scattered on the floor, this shows the audience the focus point.The colours and mise-en-scene was very natural throughout the video with various costumes. They use dull colours such as black and brown which is shown in the males clothes and the funeral and upsetting scenes where as in the happier and the clothes of the female lead there is brightly coloured clothes and scene to show the audience the difference in the atmosphere and the mood of each scene shown within the music video. The black colour used for when the female is about to attend the soldiers funeral Connotes the idea of the death of the soldier. The fact that her clothing when with her new lover is black could connote the fact that she is not happy with him because she is in fact grieving over the soldier still as she is not over him. The fact that she is wearing red lipstick while she is dressed all in black connotes the love she still has for the soldier and could also possibly connote the fact of him dying at war. Within the first 30 seconds of the video it shows that the female lead is shown to be missing someone she was once close to. This is shown by the facts that she's clasping the necklace around her neck in deep though with her eyes closed which is shown in a close up side shot of her face/neck and the fact that she the pulls out a picture of a male in a soldiers uniform this shows that the person she is missing is the person in the photograph.The story of the music video is about a couple town apart by war and shows the female in the video to not feel right with her new lover as she is still 'thinking of you' and lyrics such as 'i guess second best is all i will know' create anchorage within this. The video shows the female regretting her choice in trying to move on to her new lover which is shown by a long shot of her putting her head in her alms showing regret.The music video shows past and present insights into the females life and her feelings throughout it which is shown by the colours and close ups of her emotions within the video. The past footage is shown when the lyrics 'thinking of you' are such which then cut to a flashback of a previous memory of the soldier and herself together, showing that's who she's thinking of. This happens a lot in the music video when she is with her new lover, it keeps cutting back to the flashbacks of her and her past love. During the music from the time frame 1:30 it shows Katy peering out the window to then see past memories of her and her past lover. Showing again that is what she is thinking about rather than her now lover, this shows the audience her feelings and emotions towards both of the males. The fact that when she's thinking of these memories it shows them as if they're happening at the time show, shows that she wants those memories back, this is also shown by her hand gesture on the window pane clasping it as if she's angry at herself for letting him go.

During the music video there are plenty of close up's in the video but she never actually looks right into the camera which again gives the video a natural look and never actually breaks the fourth wall, so it's just telling a narrative story of the soldier the female and the new love of the female. 

During the flashback of the female and the soldier the soldier appear to be wearing a yellow shirt which could connote the idea of the joy and happiness the couple have together.  The fact that the editing is done so that it goes from natural colours to show the sad times to bright colors of costumes and scenery to show when she is happy is quite clever. 



Shot: Mid shot
Effect/edit: Cut to next shot, 
The colours in this shot have a lot of meaning, as the girl is seen to be wearing red which connotes love and passion where as the male is seen to be wearing yellow which connotes joy and excitement which shows the fact she seems happier with the man she was with before.


Genre: This music video is generally shown as the genre of pop as a pop music video usually contains either a story and/or contains elements of the singer performing. This music video however contains both although Katy is playing a character there is also shots shown of her singing/performing the song in between.

Audience: the music is mainly targeted at Katy Perry fans pretty much because it is a Katy Perry song.